SOS: SEO optimalizace

Co je to vlastně ta seo optimalizace?

Takhle by se asi zeptal člověk, který chce být na internetu se svojí firmou viditelný ve výsledcích vyhledávačů. Ano, většina lidí si termín seo optimalizace spojí s jedinou věcí - být co nejvýš ve vyhledávačích (v Česku zejména na Seznam a Google)
Jestli že ale hledáte opravdovou pomoc pro vaše stránky, pak by měla seo optimalizace wašich www stránek nabízet více:

Vyšší pozice ve vyhledávačích na zvolená klíčová slova jsou opravdu základ
Zvýšení návštěvnosti www stránek.
Zlepšení použitelnosti webu
Lepší konverze z pouhých návštěvníků na zákazníky

seo optimalizace používá různé techniky k dosažení těchto cílů. Dělí se na On-page a Off-page techniky. Jak asi tušíte, tak On-page se odehrává přímo na vašich stránkách a Off-page mimo ně.
Co tedy firma, která poskytuje seo optimalizaci vašich www stránek bude asi kontrolovat? Faktorů ovlivňujících úspěch vašich www stránek je mnoho a dá se říci že desítky i stovky. Okažme si nejdůležitější on-page a off-page faktory, které ovlivní lepší výsledky.
On-page faktory seo optimalizace:

titulek stránky - tag . Měl by být výstižný, jedinečný pro každou podstránku. Musí obsahovat klíčová slova, klidně 2x se opakující. Neměl by být ani příliš krátký, ani zbytečně dlouhý. Okolo 70 znaků je dobré</li><li>popisek stránky - tag <description>. Obsahuje stručný popis stránky. Opět musí být jedinečný pro každou podstránku a obsahovat relevantní slova. Některé vyhledávače jej použijí v náhledu výsledků.</li><li>nadpisy. Každá stránka musí mít jeden hlavní nadpis <h1> a pak strukturu nadpisů alespoň <h2> a <h3>. Opět budou obsahovat klíčová slova</li><li>odstavce - tag <p>. Vyhledávače mají raději, pokud je text v odstavcích</li><li>zvýraznění důležitých slov - tag <strong></li></ul><b>Off-page faktory seo optimalizace</b>: <br /><ul><li>počet zpětných odkazů. Čím více, tím lépe. Neplatí to ale univerzálně, takže je dobré vybírat si</li><li>kvalita odkazů. Pokud na můj článek o motocyklech bude odkazovat web www.motocykly.cz, bude to mít větší váhu, než 10 odkazů z webů tématicky úplně mimo</li><li>Rank stránky. Vyhledávače hodnotí stránky tzv. Rankem (S-Rank, PageRank). Čím vyšší, tím lepší.</li></ul>Toho, co seo optimalizace řeší a co vše musí brát v úvahu je samozřejmě více. Pro základní laický přehled ale postačí těchto pár bodů. 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pátek 22. července 2011

SEO optimalizace

Co je to vlastně ta seo optimalizace?